LIFE’S TOO SHORT! (PART 7) NOT TO BE REALISTIC AND FOCUSED ABOUT YOUR BUSINESS!
We are taking a more sober look at business today, so for those of you who don’t like vegetables, well it’s greens on the menu!
Remember Thomas Edison? Inventor of the light bulb? Just take a quick look at some of his quotes:
“I have not failed. I’ve just found 10,000 ways that won’t work.”
“Many of life’s failures are people who did not realize how close they were to success when they gave up.”
And my personal favourite:
“We often miss opportunity because it’s dressed in overalls and looks like work!”
Here are a few more insights to consider when starting your business…
1. PEOPLE PREFER THE EASIEST WAY!
People will seek to accomplish whatever needs to be done with as little effort as possible. They most successful inventions are the ones which make life easier! Think about all the gadgets you use on a daily basis, you have probably traded and upgraded at each opportunity. Why? Because we are quite lazy really. But that’s good, lots of business ideas flow from taking the burden off someone else’s shoulders! Keep your ideas simple.
2. PEOPLE REFUSE TO WAIT.
The old adage “act in haste, repent at leisure” doesn’t really apply to the current generation! We now live in the age of “fast food” and “microwave” dinners. Parallel this with business. Remember that we are now in a society where people are not patient at the best of times and impatient at the worst. Be careful about promoting a business that requires the customer to wait because they might feel that they are working too hard for your service!
3. IT IS NOT AS QUICK AS YOU THOUGHT IT WOULD BE.
Regardless of how it may appear meteoric rises for a start-up company are few and far between (Yes, I know you want to be the exception!) so common sense must prevail. How many of you remember the story of the tortoise and the hare? Well starting a business is just like that, slow and deliberate, with no immediate rewards. Please bear in mind the more unique your goods or services, the longer it may take to educate and persuade potential customers of its benefits. Be prepared for the long-haul and if it comes any quicker then count it as a bonus!
4. BE READY TO KEEP DEVELOPING YOUR BUSINESS
Regardless of how much time you spend carefully crafting your business you have to concede that the first, second or even third version of whatever you’re selling won’t be perfect. It is a process of trial and error to ultimate see what works, what customers really want and what it will take to deliver against those expectations. You need to keep up with the market place no point in selling video tapes when we can download movies!
5. YOU WILL HAVE TO MAKE WISE CHOICES
Sometimes we just have to decide what not to do! This is a tough one I know, but it is the only path to excellence! Sometimes it is hard to say “No” to a customer especially as a start business and you really want to make some money. I like the following saying “if you chase every shiny penny you see on the sidewalk, don’t be surprised if you end up somewhere you didn’t want to be!” Of course will be times when trade-offs have to be made and it will take mental discipline to make hard choices. Everyone may be running to you because you’re cheap, but is this the image you want to portray?
Don’t be put off by this, rather put it in your toolkit. Why, Because….
Life’s too short!
5 secrets to business success
Startup founders 6 secrets for success
- By Angela Morris
Life’s too short! (Part 7) was originally published on Angela R Morris – Total Business Solutions