Two weeks ago I had my meeting with the remarkable Lucy Harper Leadership Development Consultant and CEO of Lucyharper.com in sunny Bournemouth, and what a joy it was!
Lucy’s business is Success education at Master’s Degree level in either corporate settings or one to one to assist greater focus, inspiration and clarity of purpose. Ultimately, she assists businesses or individuals to find and reach their soul purpose in life, and in doing so raise productivity and profit.
I asked her to give me 3 business gems she would like to share to those who are just starting out in business. So here we go…
Consistency in effort- Lucy says even if you can’t put the money in, you need to put time and energy into building your business. You need to do more than 10 hours a week if you say you are serious. I will add to this by saying, spend time doing your research and collate information, find out who your competitors are!
Make sure you have or foster integrity- I agree with Lucy when she says that building a reputation around who you are and how you work is of the utmost importance. You are only as good as your name. Without a good name, you have no business!
Marketing is key- Lucy says you need to have a clear business plan (I can help you with that!) and within that plan ensure that you definitely have a good marketing strategy (again, I can help with that too!). For example, I met Lucy on Twitter!
Lucy has worked in and on her business for 5 years and is now reaping the benefits in a very positive way. I found her to be an excellent business mentor, even if was just for the day though methinks we will definitely meet again!
So here you are, on the tough part of your journey you really need to make some money. Lo and behold an offer of a contract lands on your table! Unfortunately you will have to say NO! It’s the N word we all struggle with as the YES is what we entrepreneurs like!
As tempting as it may be to take on a job just for the money it is important when to say no to certain contracts in business. Dare I say not all contracts are good for you! You may already know this however this is a good reminder when the financial pressure kicks in (and trust me it will!). If you are yet to face this dilemma these guidance tips may come in very handy!
These are the 5 reasons why not every contract is good for you! ( or What you understand about doing good business )
You know the strengths and weaknesses of your company, and know the areas where you excel– and where you don’t do as well. You are smart enough to realise that your products or services do not fit in to every type of business. Do not try and sell groceries when your business focus is IT!
You understand the nature of your brand, what you represent and where you are going. Because of this when a lead comes which does not match up with one of these criteria, then it’s not for you.
You have identified that the prospect will face a series of challenges that they are unlikely to afford. In essence, you are responsible enough to point significant barriers to their own progress that you cannot help them with.
You have enough integrity to let the client know that what you deliver does not fit in with their scope. In other words, you cannot help them and you are not going to take their money!
Your reputation and name is always at stake as an entrepreneur. You do not have the luxury of getting a bad name due to poor service, therefore you must try at all costs to preserve the name of your company because it is all that you really have!
Why does it matter? Because….
“Life’s Too Short!”
Life’s Too Short (So handle your business!) by Angela R Morris On sale £2.99!